Branding and identity challenges are always fun, but couple that with a clean slate, a retro game, and a vintage feel and I’m more than intrigued. When I was asked to create the event identity and collateral for Blue Star Contemporary Art Museum‘s Inaugural Black Tie Bingo fundraiser, I jumped.
Through many logo concepts, and countless font choices what you see here is where we landed. I think the outcome was very well-suited for the event – a mixture of vintage simplicity and clean modernity. Upon arrival, I was elated to find that the artwork had been recreated large scale on the walls (and of course, obnoxiously had to pose with it later in the evening – see final image).
The event itself was nothing short of incredible (which is both indicative of how much fun we had and how much more I should get out) with a silent auction, artists calling each round of Bingo, and delicious food by recently named Bon Appetit “Best New Restaurant” and local gem, Hot Joy. I can’t say if I will be asked to design the invitations again next year, but I can say we’ll be back with bells on for the next one!