PROFESSIONAL SUMMARY
Dynamic marketing-operations and creative leader with 12+ years of proven success developing brand-defining campaigns, scaling operations, and launching innovation initiatives — with deep roots in San Antonio’s business and community ecosystems. Recognized for combining data-driven strategy, cross-functional leadership, and creative vision to deliver strong business results and meaningful community impact.

CORE STRENGTHS & IMPACT AREAS
Strategic leadership of cross-departmental teams delivering integrated marketing, social, creative, and operations excellence.

Building and scaling new functions — from social media and content to enterprise-level marketing operations and innovation frameworks.

Consistently achieving measurable business results (revenue lift, sales growth, engagement, efficiency).
Aligning marketing and innovation efforts closely to business priorities and customer/member outcomes.

Mentorship, team development, and leadership cultivation across creative, marketing, and operations teams.
Active community engagement and civic involvement, using marketing and creative skills to give back locally.

PROFESSIONAL EXPERIENCE

Whataburger (San Antonio, TX), Senior Manager, Marketing Operations & Innovation | Jun 2024 – Present

Lead end-to-end marketing operations across business lines — integrating strategy, execution, measurement, and innovation to deliver business growth and scalability. Partner with business and enterprise leaders to align marketing and innovation roadmaps with company priorities, ensuring marketing efforts directly support revenue, acquisition, and retention goals. Pilot new tools, platforms, and processes to streamline marketing workflows, improve customer/member experience, and increase operational efficiency. Build and mentor a high-performing team; establish operational best practices, KPIs, and a culture of experimentation and continuous improvement. Manage budgets and resources with a focus on ROI and high-impact initiatives — driving measurable gains in marketing effectiveness.

Senior Manager, Brand Communication & Social Experience | Mar 2023 – Jun 2024

Oversee full in-house Social Media organization: creative development, content production, community management, real-time response across all major and emerging platforms. Built a modern social ecosystem that strengthened brand equity, expanded reach, and deepened community connection — supporting the brand during a key phase of expansion and increased visibility. Lead cross-functional agency partnerships and integrated campaigns to support brand, product, and culturally relevant initiatives.

Creative Services Manager | Mar 2020 – Mar 2023

Directed the creative department end-to-end for campaigns spanning web, social, video, and print/digital media.
Oversaw multi-platform launches, coordinated cross-functional corporate initiatives, and optimized creative workflows — improving efficiency and elevating output quality.

Social Content Manager | 2018 – 2020

Managed all paid and organic social creative (English and Spanish) and a $1M+ promotions budget.
Introduced data-informed content frameworks that strengthened engagement, unified brand voice, and improved customer/community interaction and loyalty.

Davis Vision (San Antonio, TX), Sales Operations Manager | 2016 – 2018

Led a team of six in developing customized proposals that more than doubled sales — from $16.1M (2016) to $37.7M (2017). Enhanced sales through improved storytelling, data visualization, and refined messaging — elevating competitive positioning.

Multimedia Marketing Manager | 2014 – 2016

Directed digital, print, and video creative for B2B and B2C audiences, establishing brand standards and spearheading cost-reducing process improvements.
(Earlier roles at Airrosti, Robot Creative, San Antonio Children’s Museum, developing foundational marketing, social media & creative experience

EDUCATION

Bachelor of Arts, Communications & Studio Art — Trinity University, San Antonio, TX (Minor: Art History) Harvard Business School Online — Leadership Principles

COMMUNITY & CIVIC LEADERSHIP

Leadership San Antonio Class 49 — Selected from a competitive applicant pool for demonstrated leadership & community service to participate in a year-long cohort to gain insight from present and future decision-makers in both the public and private sectors and lead San Antonio into the future.

Board Member & Committee Chair — Trinity University Alumni Association: leading alumni engagement, mentorship, and strengthening town-gown relationships in San Antonio.

Board Member, Nominating Chair, & Secretary — Contemporary at Blue Star: supporting San Antonio’s arts community, helping elevate local culture and creative economy.

Board Member & Vice Chair — Main Plaza Conservancy: a non-profit organization to manage & revitalize the historic Main Plaza; a vibrant public space with free cultural events, historical programming (like The Saga) & more, connecting residents and visitors with San Antonio’s heritage.

Alumni Leadership Academy Graduate — Trinity University: recognized for leadership potential and commitment to community impact.

AWARDS & HONORS

Five-time GDUSA Award Winner — recognition for excellence in branding, direct mail, collateral, packaging, and poster design (creative leadership & design excellence).

Challenger Award Nominee (multiple years) — Annual, end-of-year award in recognition of an exemplary Whataburger Family Member (employee) who stands out as a leader that challenges the status quo, identifies problems, develops solutions, and leads with a dedication to the brand and its future that will make a difference in the years to come.

SKILLS & EXPERTISE

Leadership & Strategy: team building, cross-functional alignment, operational leadership
Marketing Operations & Innovation: funnel optimization, process improvement, campaign measurement, tool/ platform adoption
Creative & Brand Strategy: art direction, brand building, campaign concepting, storytelling
Digital & Social: organic + paid strategy, content systems, analytics-driven optimization
Project & Budget Management: resource allocation, timeline management, KPI-focused execution
Communication & Influence: executive-level presentations, stakeholder alignment, narrative development